The creation of the Digigraphie® label is a fairly recent event. This technique was officially born on November 13, 2003, on the occasion of the centenary of the Autumn Show, even if in reality it dates back to many years earlier. For a long time photographers, sculptors and painters, as well as fine arts service providers such as photo labs, have used Epson printer technology to reproduce fine art prints. And so they paved the way for a new discipline: the digital reproduction of masterpieces - but how do you define a high quality digital art print reproduced on an Epson printer? The issue has been at the center of debate since 1991 in the US, when the head of prints at Nash Edition, Jack Duganne, was looking for a generic term that described the works of artist Diane Bartz, reproduced with ink jet technology. He used the French term "jet d'encre" (ink jet) which he redefined as "gicleur" (jet / nozzle) to finally arrive at "giclée" (spray). A new label was born. (Source: "Digital Printing" by Harald Johnson, Eyrolles editions) French artists had to face the same problem as Duganne. They immediately ruled out the term "ink jet printing", which they considered inappropriate for fine art prints. Some then decided to create their own label and that's how Philip Plisson, the seascape artist, coined the word "Pixographie", while Jean-Noël l'Harmeroult, fashion photographer, invented the term "Hyperchrome" These two imaging professionals then used a personal label to describe the limited edition art prints obtained with Epson professional photo printers. In 2003, Epson France registered the name Digigraphie® with the INPI.
(Institute Nationale De La Propriété Industrielle) and OHIM (Office of Harmonization for the Internal Market). The trademark has thus become European. The trademark can be used by all those who respect its rules.